Britannical
britannical.com
Britannical London is a luxury British designer brand specializing in high-end children's clothing and accessories. The store offers ethically-made and sustainable products including coats, dresses, knitwear, shoes, and accessories for babies and children, featuring distinctive British design elements and heritage-inspired patterns.
Performance Needs Attention
This store scores 32/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
220
Collections
60
Pages
25
Blog Posts
28
CommerceRank Score
Overall store health assessment based on 5 key factors
55/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 24 points below Baby & Kids category average (56)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Baby & Kids Ranking
#3 / 402
Top 1% in category
Category Avg Performance
56
-24 below avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 575 Baby & Kids stores
#11 in Baby & Kids
Top 2% of stores
64% below average
220 products vs 612 avg
Faster than 99% of Baby & Kids stores
PageSpeed score: 32/100
Category Benchmarks
Compared to 575 stores in Baby & Kids
64% below average
avg
37% below average
avg
32% above average
avg
15% below average
avg
Category Intelligence
How Britannical compares to other baby & kids stores
15%
of Baby & Kids stores use Klarna
Insights
- 64% of Baby & Kids stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 2% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Baby & Kids Stores
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About Britannical
Britannical is a baby & kids ecommerce store built on shopify and operating in US. The store currently offers 220 products organized across 60 collections, making it comparable in size for the baby & kids category.
Theme and Design
Britannical uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Britannical achieves a performance score of 32/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 82/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Britannical has not implemented a third-party review platform and offers Klarna for payment flexibility. Compared to other baby & kids stores, 64% of baby & kids stores offer paypal
Competitive Positioning
Within the Baby & Kids category, Britannical ranks #11 out of 575 stores we track. This places them in the top 2% of baby & kids stores by product catalog size.
Last scanned
Feb 23, 2026
