Bruthassinc
bruthassinc.com
Bruthas Inc. is a grooming and personal care brand offering beard products and cosmetics designed for both men and women. The store emphasizes community-focused branding with product collections tailored to 'Bruthas' and 'Sistas.'
Products
4
Collections
5
Pages
0
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
57/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Expand product catalog to improve store authority
- Add a reviews platform to build customer trust
- Add essential pages: About, Contact, FAQ, Shipping & Returns
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#1325 / 16375
Faster than 92% of stores
Beauty & Cosmetics Ranking
#29 / 403
Top 7% in category
Category Avg Performance
56
+20 above avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 572 Beauty & Cosmetics stores
#481 in Beauty & Cosmetics
Below 84% of stores
99% below average
4 products vs 315 avg
Faster than 93% of Beauty & Cosmetics stores
PageSpeed score: 76/100
Category Benchmarks
Compared to 572 stores in Beauty & Cosmetics
99% below average
avg
90% below average
avg
100% below average
avg
89% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Smaller catalog (bottom 25%)
Top 84% by catalog size
low
Basic content (0 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Bruthassinc
Bruthassinc is a beauty & cosmetics ecommerce store built on Shopify and operating in US. The store currently offers 4 products organized across 5 collections, making it comparable in size for the beauty & cosmetics category.
Theme and Design
Bruthassinc uses the Debut theme from the Shopify Theme Store. This theme choice is used by 12% of beauty & cosmetics stores.
Performance Analysis
Based on Google PageSpeed Insights, Bruthassinc achieves a performance score of 76/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 84/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Bruthassinc has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Beauty & Cosmetics category, Bruthassinc ranks #481 out of 572 stores we track. This places them in the top 84% of beauty & cosmetics stores by product catalog size.
Last scanned
Feb 25, 2026
