Btflstore
btflstore.com
BTFL is a German-designed roller skate brand offering high-quality unisex skates including artistic roller skates, sneaker skates, and related accessories. The store caters to skating enthusiasts with semi-soft artistic suede options and refurbished models, positioning itself as a comfort-focused brand created by female designers.
Performance Needs Attention
This store scores 49/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
27
Collections
7
Pages
6
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
59/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Critical: PageSpeed below 50 is hurting conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#12084 / 16375
Faster than 26% of stores
Sports & Outdoors Ranking
#510 / 716
Top 71% in category
Category Avg Performance
56
-7 below avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1076 Sports & Outdoors stores
#765 in Sports & Outdoors
Below 71% of stores
97% below average
27 products vs 976 avg
Slower than 71% of Sports & Outdoors stores
PageSpeed score: 49/100
Category Benchmarks
Compared to 1076 stores in Sports & Outdoors
97% below average
avg
95% below average
avg
79% below average
avg
95% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Reviews Platform
Stamped
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 71% by catalog size
low
Basic content (6 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Sports & Outdoors Stores
Other sports & outdoors stores with similar size
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About Btflstore
Btflstore is a sports & outdoors ecommerce store built on Shopify and operating in ES. The store currently offers 27 products organized across 7 collections, making it comparable in size for the sports & outdoors category.
Theme and Design
Btflstore uses the Debut theme from the Shopify Theme Store. This theme choice is used by 6% of sports & outdoors stores.
Performance Analysis
Based on Google PageSpeed Insights, Btflstore achieves a performance score of 49/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 86/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Btflstore uses Stamped for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Sports & Outdoors category, Btflstore ranks #765 out of 1076 stores we track. This places them in the top 71% of sports & outdoors stores by product catalog size.
Last scanned
Feb 25, 2026
