Back to Directory

Bubblegumsurfwax

Shopify

bubblegumsurfwax.com

Bubble Gum Surf Wax is a California-based maker of premium surfing waxes, including original formula, premium formula, and specialty options, along with surf wax-scented candles, air fresheners, and surf accessories like towels and traction removers. The brand also offers apparel and branded merchandise designed and hand-poured in California.

Sports & Outdoors
Dawn
US / USD
PayPal
Visit Store

Products

121

Collections

26

Pages

16

Blog Posts

52

CommerceRank Score

Overall store health assessment based on 5 key factors

C

67/100

performance12/25 (Needs work)
catalog15/25 (Growing)
tech Stack10/20 (Partial)
theme15/15 (Top 5 theme)
content15/15 (Rich)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 27 Feb 2026

Overall Ranking

#10396 / 16375

Faster than 37% of stores

Sports & Outdoors Ranking

#425 / 716

Top 59% in category

Category Avg Performance

56

-2 below avg

Category Avg LCP

1.7s

Faster than avg

54

Performance

100

Accessibility

100

SEO

Core Web Vitals

LCPgood

1.3s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPgood

96ms

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 1076 Sports & Outdoors stores

#492 in Sports & Outdoors

Above average (top 46%)

88% below average

121 products vs 976 avg

Slower than 59% of Sports & Outdoors stores

PageSpeed score: 54/100

Category Benchmarks

Compared to 1076 stores in Sports & Outdoors

Products121 / avg 976

88% below average

avg

Collections26 / avg 153

83% below average

avg

Pages16 / avg 29

45% below average

avg

Blog Posts52 / avg 61

15% below average

avg

Theme & Design

Theme Name

Dawn

Type

Theme Store

Theme Store ID

887

Tech Stack

Platform

Shopify

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Above average catalog size

Top 46% by catalog size

Content Investment

low

Basic content (16 pages)

Tech Stack Maturity

Developing stack

No review platform (29% of category uses one)

Business Sophistication

Emerging

InternationalModern Theme

Store Timeline & History

Feb 2026

121 products26 collections16 pages52 blogs

Is this your competitor?

Get a free audit and see how you compare

Compare

About Bubblegumsurfwax

Bubblegumsurfwax is a sports & outdoors ecommerce store built on Shopify and operating in US. The store currently offers 121 products organized across 26 collections, making it comparable in size for the sports & outdoors category.

Theme and Design

Bubblegumsurfwax uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 10% of sports & outdoors stores.

Performance Analysis

Based on Google PageSpeed Insights, Bubblegumsurfwax achieves a performance score of 54/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 100/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Bubblegumsurfwax has not implemented a third-party review platform and offers PayPal for payment flexibility.

Competitive Positioning

Within the Sports & Outdoors category, Bubblegumsurfwax ranks #492 out of 1076 stores we track. This places them in the top 46% of sports & outdoors stores by product catalog size.

Last scanned

Feb 25, 2026

Bubblegumsurfwax | Sports & Outdoors Store Analysis | CommerceRank