Bulletbloom
bulletbloom.com
Bullet Bloom is a jewelry retailer specializing in handcrafted pieces made from hollow point bullets expanded underwater. Their collection includes rings, bracelets, earrings, pendants, cufflinks, and pins crafted in sterling silver and gold, marketed as symbols of strength and resilience.
Performance Needs Attention
This store scores 45/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
111
Collections
22
Pages
8
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
52/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 12 points below Jewellery & Watches category average (57)
- Accessibility score is 63/100 - improve for better UX and legal compliance
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#13105 / 16375
Faster than 20% of stores
Jewellery & Watches Ranking
#619 / 758
Top 82% in category
Category Avg Performance
57
-12 below avg
Category Avg LCP
1.8s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
3.4s
Largest Contentful Paint
0.160
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#672 in Jewellery & Watches
Below 62% of stores
86% below average
111 products vs 802 avg
Slower than 82% of Jewellery & Watches stores
PageSpeed score: 45/100
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
86% below average
avg
69% below average
avg
71% below average
avg
93% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 62% by catalog size
low
Basic content (8 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Bulletbloom
Bulletbloom is a jewellery & watches ecommerce store built on Shopify and operating in GB. The store currently offers 111 products organized across 22 collections, making it comparable in size for the jewellery & watches category.
Theme and Design
Bulletbloom uses the Editions theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Bulletbloom achieves a performance score of 45/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 63/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Bulletbloom has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Jewellery & Watches category, Bulletbloom ranks #672 out of 1082 stores we track. This places them in the top 62% of jewellery & watches stores by product catalog size.
Last scanned
Feb 25, 2026
