Royalnavyshop
royalnavyshop.com
The Royal Navy Shop specializes in official accessories and memorabilia for serving and retired Royal Navy officers and ratings. Their product range includes silk ties, cufflinks, jewellery, watches, watchstraps, and badges associated with the Royal Navy, Fleet Air Arm, Royal Marines, and affiliated regiments.
Products
109
Collections
32
Pages
2
Blog Posts
2
CommerceRank Score
Overall store health assessment based on 5 key factors
47/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#7888 / 16375
Faster than 52% of stores
Jewellery & Watches Ranking
#370 / 758
Top 49% in category
Category Avg Performance
57
+2 above avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
8.6s
Speed Index
Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#681 in Jewellery & Watches
Below 63% of stores
86% below average
109 products vs 802 avg
Faster than 51% of Jewellery & Watches stores
PageSpeed score: 59/100
No BNPL options
64% of Jewellery & Watches stores offer PayPal
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
86% below average
avg
56% below average
avg
93% below average
avg
96% below average
avg
Category Intelligence
How Royalnavyshop compares to other jewellery & watches stores
0%
of Jewellery & Watches stores use this theme
Insights
- 64% of Jewellery & Watches stores offer PayPal
Theme & Design
Tech Stack
Platform
shopify
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Below average catalog size
Top 63% by catalog size
low
Basic content (2 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
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About Royalnavyshop
Royalnavyshop is a jewellery & watches ecommerce store built on shopify and operating in GB. The store currently offers 109 products organized across 32 collections, making it comparable in size for the jewellery & watches category.
Theme and Design
Royalnavyshop uses the Mobilia theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Royalnavyshop achieves a performance score of 59/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 70/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Royalnavyshop has not implemented a third-party review platform. Compared to other jewellery & watches stores, 64% of jewellery & watches stores offer paypal
Competitive Positioning
Within the Jewellery & Watches category, Royalnavyshop ranks #681 out of 1082 stores we track. This places them in the top 63% of jewellery & watches stores by product catalog size.
Last scanned
Feb 20, 2026
