Bulletsafe
bulletsafe.com
BulletSafe is a manufacturer and retailer of body armor and ballistic protection equipment, offering bulletproof vests, ballistic plates, plate carriers, backpack panels, shields, and gas masks. The company positions itself as a value-oriented provider of certified protective gear for civilian, law enforcement, and security applications.
Performance Needs Attention
This store scores 41/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
22
Collections
11
Pages
106
Blog Posts
83
CommerceRank Score
Overall store health assessment based on 5 key factors
49/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 15 points below Sports & Outdoors category average (56)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#13961 / 16375
Faster than 15% of stores
Sports & Outdoors Ranking
#607 / 716
Top 85% in category
Category Avg Performance
56
-15 below avg
Category Avg LCP
1.7s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.3s
Largest Contentful Paint
0.000
Cumulative Layout Shift
111ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1076 Sports & Outdoors stores
#793 in Sports & Outdoors
Below 74% of stores
98% below average
22 products vs 976 avg
Slower than 85% of Sports & Outdoors stores
PageSpeed score: 41/100
Category Benchmarks
Compared to 1076 stores in Sports & Outdoors
98% below average
avg
93% below average
avg
266% above average
avg
36% above average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 74% by catalog size
high
Strong content (83 blogs, 106 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Sports & Outdoors Stores
Other sports & outdoors stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Bulletsafe
Bulletsafe is a sports & outdoors ecommerce store built on Shopify and operating in US. The store currently offers 22 products organized across 11 collections, making it comparable in size for the sports & outdoors category.
Theme and Design
Bulletsafe uses the Woodstock theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Bulletsafe achieves a performance score of 41/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 100/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Bulletsafe has not implemented a third-party review platform and offers PayPal, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Sports & Outdoors category, Bulletsafe ranks #793 out of 1076 stores we track. This places them in the top 74% of sports & outdoors stores by product catalog size.
Last scanned
Feb 25, 2026
