Bullybillows
bullybillows.com
BullyBillows is a canine accessories retailer specializing in innovative dog products including Combat® collars, harnesses, leads, coats, ID tags, beds, and natural food and treats. The brand focuses on functional, durable dog accessories designed for various breeds and sizes.
Performance Needs Attention
This store scores 34/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
524
-10Collections
169
+8Pages
124
+32Blog Posts
201
+2CommerceRank Score
Overall store health assessment based on 5 key factors
70/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 22 points below Pet Supplies category average (56)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#15045 / 16375
Faster than 8% of stores
Pet Supplies Ranking
#333 / 372
Top 90% in category
Category Avg Performance
56
-22 below avg
Category Avg LCP
1.8s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.0s
Largest Contentful Paint
0.000
Cumulative Layout Shift
147ms
Interaction to Next Paint
Additional Metrics
1.5s
First Contentful Paint
370ms
Time to First Byte
15.9s
Speed Index
Store Audit
Actionable insights compared to 576 Pet Supplies stores
#87 in Pet Supplies
Top 15% of stores
27% above average
524 products vs 411 avg
Slower than 90% of Pet Supplies stores
PageSpeed score: 34/100
+29 products
Over the past 6 months
Category Benchmarks
Compared to 576 stores in Pet Supplies
27% above average
avg
276% above average
avg
490% above average
avg
570% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Growing (+6%)
Removed 10 products last month
1+ year
Since Jan 2025
Larger than 75% of category
Top 15% by catalog size
high
Strong content (201 blogs, 124 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Mature
Store Timeline & History
Jul 2025
Jun 2025
May 2025
Apr 2025
Mar 2025
Mar 2025
Similar Pet Supplies Stores
Other pet supplies stores with similar size
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About Bullybillows
Bullybillows is a pet supplies ecommerce store built on shopify and operating in GB. The store currently offers 524 products organized across 169 collections, making it larger than average for the pet supplies category.
Theme and Design
Bullybillows uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Bullybillows achieves a performance score of 34/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 84/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Bullybillows uses TrustPilot for customer reviews and offers PayPal, Clearpay, Afterpay, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Pet Supplies category, Bullybillows ranks #87 out of 576 stores we track. This places them in the top 15% of pet supplies stores by product catalog size. Over the past 6 months, the store has grown its catalog by 29 products.
Last scanned
Feb 18, 2026
