Thehayexperts
thehayexperts.co.uk
The Hay Experts is a specialized online retailer offering premium natural forage, quality hay, food, treats, enrichment toys, and comprehensive pet care supplies for small animals including rabbits, guinea pigs, and chinchillas. The store positions itself as an expert provider of healthy, natural products with a focus on animal nutrition and wellbeing.
Performance Needs Attention
This store scores 38/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
615
-5Collections
169
Pages
27
Blog Posts
28
+1CommerceRank Score
Overall store health assessment based on 5 key factors
70/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 18 points below Pet Supplies category average (56)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#14405 / 16375
Faster than 12% of stores
Pet Supplies Ranking
#319 / 372
Top 86% in category
Category Avg Performance
56
-18 below avg
Category Avg LCP
1.8s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.6s
Largest Contentful Paint
0.010
Cumulative Layout Shift
133ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 576 Pet Supplies stores
#74 in Pet Supplies
Top 13% of stores
50% above average
615 products vs 411 avg
Slower than 86% of Pet Supplies stores
PageSpeed score: 38/100
-5 products
Over the past month
Category Benchmarks
Compared to 576 stores in Pet Supplies
50% above average
avg
276% above average
avg
29% above average
avg
7% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
New (< 3 months)
Since Jan 2026
Larger than 75% of category
Top 13% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Advanced stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
Jan 2026
Similar Pet Supplies Stores
Other pet supplies stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Thehayexperts
Thehayexperts is a pet supplies ecommerce store built on shopify and operating in GB. The store currently offers 615 products organized across 169 collections, making it larger than average for the pet supplies category.
Theme and Design
Thehayexperts uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Thehayexperts achieves a performance score of 38/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 88/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Thehayexperts uses judge.me for customer reviews and offers PayPal, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Pet Supplies category, Thehayexperts ranks #74 out of 576 stores we track. This places them in the top 13% of pet supplies stores by product catalog size. Over the past month, the store has reduced its catalog by 5 products.
Last scanned
Feb 18, 2026
