Burlebo
burlebo.com
BURLEBO is an outdoor lifestyle brand from Austin, Texas offering performance apparel designed for hunting, fishing, and outdoor activities. Their product line includes performance hoodies, polos, western shirts, pants, shorts, and accessories in camouflage and outdoor-themed patterns, designed to transition from the field to casual everyday wear.
Performance Needs Attention
This store scores 17/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
542
Collections
25
Pages
27
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
58/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 39 points below Sports & Outdoors category average (56)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#16166 / 16375
Faster than 1% of stores
Sports & Outdoors Ranking
#707 / 716
Top 99% in category
Category Avg Performance
56
-39 below avg
Category Avg LCP
1.7s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.6s
Largest Contentful Paint
0.070
Cumulative Layout Shift
146ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1076 Sports & Outdoors stores
#258 in Sports & Outdoors
Top 24% of stores
44% below average
542 products vs 976 avg
Slower than 99% of Sports & Outdoors stores
PageSpeed score: 17/100
+128 products
Over the past 6 months
Category Benchmarks
Compared to 1076 stores in Sports & Outdoors
44% below average
avg
84% below average
avg
7% below average
avg
95% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Growing (+31%)
Added 86 products last month
1+ year
Since Mar 2025
Larger than 75% of category
Top 24% by catalog size
low
Basic content (27 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Aug 2025
Jul 2025
Jun 2025
May 2025
Apr 2025
Mar 2025
Similar Sports & Outdoors Stores
Other sports & outdoors stores with similar size
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About Burlebo
Burlebo is a sports & outdoors ecommerce store built on shopify and operating in US. The store currently offers 542 products organized across 25 collections, making it comparable in size for the sports & outdoors category.
Theme and Design
Burlebo uses the Fashionopolism theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Burlebo achieves a performance score of 17/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 97/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Burlebo has not implemented a third-party review platform and offers PayPal, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Sports & Outdoors category, Burlebo ranks #258 out of 1076 stores we track. This places them in the top 24% of sports & outdoors stores by product catalog size. Over the past 6 months, the store has grown its catalog by 128 products.
Last scanned
Feb 18, 2026
