Frequencystore
frequencystore.co.uk
Frequency is a curated outdoor and lifestyle retailer stocking premium brands including Montane, Berghaus, Karhu, New Balance, Dickies, and Nike. The store offers outdoor apparel, hiking gear, casual footwear, and lifestyle products from established outdoor and fashion-focused brands.
Performance Needs Attention
This store scores 31/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
539
Collections
120
Pages
28
Blog Posts
21
CommerceRank Score
Overall store health assessment based on 5 key factors
60/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 25 points below Sports & Outdoors category average (56)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Sports & Outdoors Ranking
#3 / 716
Top 0% in category
Category Avg Performance
56
-25 below avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
8.2s
Speed Index
Store Audit
Actionable insights compared to 1076 Sports & Outdoors stores
#9 in Sports & Outdoors
Top 1% of stores
45% below average
539 products vs 976 avg
Faster than 100% of Sports & Outdoors stores
PageSpeed score: 31/100
Category Benchmarks
Compared to 1076 stores in Sports & Outdoors
45% below average
avg
22% below average
avg
3% below average
avg
66% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
low
Basic content (28 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Sports & Outdoors Stores
Other sports & outdoors stores with similar size
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About Frequencystore
Frequencystore is a sports & outdoors ecommerce store built on shopify and operating in US. The store currently offers 539 products organized across 120 collections, making it comparable in size for the sports & outdoors category.
Theme and Design
Frequencystore uses the Modular theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Frequencystore achieves a performance score of 31/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 76/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Frequencystore has not implemented a third-party review platform and offers PayPal, Clearpay, Afterpay for payment flexibility.
Competitive Positioning
Within the Sports & Outdoors category, Frequencystore ranks #9 out of 1076 stores we track. This places them in the top 1% of sports & outdoors stores by product catalog size.
Last scanned
Feb 22, 2026
