Burtandgurt
burtandgurt.london
Burt and Gurt London is a bespoke jewelry maker offering handcrafted engagement rings, wedding bands, and heirloom redesign services. Based in London's Hatton Garden, the brand creates stackable and unique pieces designed to tell the wearer's story with lasting craftsmanship.
Products
133
Collections
19
Pages
12
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
68/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#3745 / 16375
Faster than 77% of stores
Jewelry & Accessories Ranking
#119 / 514
Top 23% in category
Category Avg Performance
57
+11 above avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
5.2s
Speed Index
Store Audit
Actionable insights compared to 679 Jewelry & Accessories stores
#314 in Jewelry & Accessories
Above average (top 46%)
83% below average
133 products vs 770 avg
Faster than 77% of Jewelry & Accessories stores
PageSpeed score: 68/100
Category Benchmarks
Compared to 679 stores in Jewelry & Accessories
83% below average
avg
62% below average
avg
29% below average
avg
88% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Above average catalog size
Top 46% by catalog size
low
Basic content (12 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Jewelry & Accessories Stores
Other jewelry & accessories stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Burtandgurt
Burtandgurt is a jewelry & accessories ecommerce store built on shopify and operating in LT. The store currently offers 133 products organized across 19 collections, making it comparable in size for the jewelry & accessories category.
Theme and Design
Burtandgurt uses the Broadcast theme from the Shopify Theme Store. This theme choice is used by 3% of jewelry & accessories stores.
Performance Analysis
Based on Google PageSpeed Insights, Burtandgurt achieves a performance score of 68/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 90/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Burtandgurt uses TrustPilot for customer reviews and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Jewelry & Accessories category, Burtandgurt ranks #314 out of 679 stores we track. This places them in the top 46% of jewelry & accessories stores by product catalog size.
Last scanned
Feb 20, 2026
