Butlerandwilson
butlerandwilson.co.uk
Butler & Wilson is a designer jewellery retailer specializing in crystal fashion jewellery, fine jewellery, and costume jewellery since 1969. The store offers a curated selection of brooches, earrings, necklaces, bracelets, and rings, alongside designer clothing and crystal accessories.
Products
594
Collections
47
Pages
34
Blog Posts
74
CommerceRank Score
Overall store health assessment based on 5 key factors
70/100
Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#228 in Jewellery & Watches
Top 21% of stores
26% below average
594 products vs 802 avg
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
26% below average
avg
35% below average
avg
21% above average
avg
61% above average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
New (< 3 months)
Since Mar 2026
Larger than 75% of category
Top 21% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Advanced stack
Business Sophistication
Established
Store Timeline & History
Mar 2026
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About Butlerandwilson
Butlerandwilson is a jewellery & watches ecommerce store built on shopify and operating in US. The store currently offers 594 products organized across 47 collections, making it comparable in size for the jewellery & watches category.
Theme and Design
Butlerandwilson uses the Prestige theme from the Shopify Theme Store. This theme choice is used by 7% of jewellery & watches stores.
Tech Stack
Beyond the core Shopify platform, Butlerandwilson uses TrustPilot for customer reviews and offers PayPal, Klarna, Tabby for payment flexibility.
Competitive Positioning
Within the Jewellery & Watches category, Butlerandwilson ranks #228 out of 1082 stores we track. This places them in the top 21% of jewellery & watches stores by product catalog size.
Last scanned
Mar 12, 2026
