Butlers Winecellar
butlers-winecellar.co.uk
Butler's Wine Cellar is an independent wine merchant based in Brighton offering a curated selection of red, white, rosé, and rare wines from around the world. Operating for over four decades with physical retail outlets and online ordering, the store provides mail order and internet sales alongside wine tastings, educational podcasts, and expert wine guidance.
Performance Needs Attention
This store scores 49/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
786
Collections
60
Pages
36
Blog Posts
371
CommerceRank Score
Overall store health assessment based on 5 key factors
70/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Food & Drink Ranking
#8 / 1334
Top 1% in category
Category Avg Performance
56
-7 below avg
Category Avg LCP
1.7s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.0s
Largest Contentful Paint
0.010
Cumulative Layout Shift
103ms
Interaction to Next Paint
Additional Metrics
1.0s
First Contentful Paint
629ms
Time to First Byte
10.7s
Speed Index
Store Audit
Actionable insights compared to 1794 Food & Drink stores
#4 in Food & Drink
Top 0% of stores
234% above average
786 products vs 235 avg
Faster than 99% of Food & Drink stores
PageSpeed score: 49/100
Category Benchmarks
Compared to 1794 stores in Food & Drink
234% above average
avg
76% above average
avg
100% above average
avg
707% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 0% by catalog size
high
Strong content (371 blogs, 36 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Mature
Store Timeline & History
Feb 2026
Similar Food & Drink Stores
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About Butlers Winecellar
Butlers Winecellar is a food & drink ecommerce store built on shopify and operating in GB. The store currently offers 786 products organized across 60 collections, making it larger than average for the food & drink category.
Theme and Design
Butlers Winecellar uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Butlers Winecellar achieves a performance score of 49/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 86/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Butlers Winecellar uses judge.me for customer reviews and offers PayPal, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Food & Drink category, Butlers Winecellar ranks #4 out of 1794 stores we track. This places them in the top 0% of food & drink stores by product catalog size.
Last scanned
Feb 22, 2026
