Fireflybbq
fireflybbq.eu
FireFly Barbecue is a UK-based specialist retailer of award-winning handmade BBQ sauces, rubs, chilli sauces, and barbecue accessories. The store offers a curated selection of grilling products including Monolith Kamado barbecues, finishing salts, and complementary brands like Waz's Sauces and Norfolk Smoke Pit.
Performance Needs Attention
This store scores 45/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
796
Collections
69
Pages
65
Blog Posts
135
CommerceRank Score
Overall store health assessment based on 5 key factors
70/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 11 points below Food & Drink category average (56)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#12925 / 16375
Faster than 21% of stores
Food & Drink Ranking
#1057 / 1334
Top 79% in category
Category Avg Performance
56
-11 below avg
Category Avg LCP
1.7s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
1.8s
Largest Contentful Paint
0.000
Cumulative Layout Shift
115ms
Interaction to Next Paint
Additional Metrics
1.2s
First Contentful Paint
433ms
Time to First Byte
10.1s
Speed Index
Store Audit
Actionable insights compared to 1794 Food & Drink stores
#105 in Food & Drink
Top 6% of stores
239% above average
796 products vs 235 avg
Slower than 79% of Food & Drink stores
PageSpeed score: 45/100
Category Benchmarks
Compared to 1794 stores in Food & Drink
239% above average
avg
103% above average
avg
261% above average
avg
193% above average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 6% by catalog size
high
Strong content (135 blogs, 65 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Mature
Store Timeline & History
Feb 2026
Similar Food & Drink Stores
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About Fireflybbq
Fireflybbq is a food & drink ecommerce store built on shopify and operating in GB. The store currently offers 796 products organized across 69 collections, making it larger than average for the food & drink category.
Theme and Design
Fireflybbq uses the Venue theme from the Shopify Theme Store. This theme choice is used by 2% of food & drink stores.
Performance Analysis
Based on Google PageSpeed Insights, Fireflybbq achieves a performance score of 45/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 88/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Fireflybbq uses judge.me for customer reviews and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Food & Drink category, Fireflybbq ranks #105 out of 1794 stores we track. This places them in the top 6% of food & drink stores by product catalog size.
Last scanned
Feb 19, 2026
