Buybluebird
buybluebird.com
Bluebird Botanicals is an award-winning hemp extract company offering American-made, third-party tested CBD products. Their product range includes hemp gummies, oils, capsules, topicals, and pet products organized by benefit categories such as sleep, stress relief, and focus.
Performance Needs Attention
This store scores 45/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
12
Collections
25
Pages
32
Blog Posts
13
CommerceRank Score
Overall store health assessment based on 5 key factors
50/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 12 points below Vape & CBD category average (57)
- Expand product catalog to improve store authority
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#13152 / 16375
Faster than 20% of stores
Vape & CBD Ranking
#128 / 164
Top 78% in category
Category Avg Performance
57
-12 below avg
Category Avg LCP
1.7s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
1.9s
Largest Contentful Paint
0.060
Cumulative Layout Shift
151ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 243 Vape & CBD stores
#170 in Vape & CBD
Below 70% of stores
98% below average
12 products vs 520 avg
Slower than 78% of Vape & CBD stores
PageSpeed score: 45/100
Category Benchmarks
Compared to 243 stores in Vape & CBD
98% below average
avg
65% below average
avg
78% above average
avg
72% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Reviews Platform
Yotpo
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 70% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Buybluebird
Buybluebird is a vape & cbd ecommerce store built on Shopify and operating in US. The store currently offers 12 products organized across 25 collections, making it comparable in size for the vape & cbd category.
Theme and Design
Buybluebird uses the Debut theme from the Shopify Theme Store. This theme choice is used by 7% of vape & cbd stores.
Performance Analysis
Based on Google PageSpeed Insights, Buybluebird achieves a performance score of 45/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 78/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Buybluebird uses Yotpo for customer reviews.
Competitive Positioning
Within the Vape & CBD category, Buybluebird ranks #170 out of 243 stores we track. This places them in the top 70% of vape & cbd stores by product catalog size.
Last scanned
Feb 25, 2026
