Bynecole
bynecole.com
BY NECOLE JEWELRY is a fashion jewelry retailer offering modern, on-trend pieces including bracelets, earrings, necklaces, rings, and cocktail jewelry. The brand positions itself as a sophisticated destination for both everyday wardrobe basics and milestone celebration pieces, emphasizing quality craftsmanship and contemporary style.
Performance Needs Attention
This store scores 15/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
192
Collections
11
Pages
7
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
50/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 42 points below Jewellery & Watches category average (57)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#16203 / 16375
Faster than 1% of stores
Jewellery & Watches Ranking
#751 / 758
Top 99% in category
Category Avg Performance
57
-42 below avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#512 in Jewellery & Watches
Above average (top 47%)
76% below average
192 products vs 802 avg
Slower than 99% of Jewellery & Watches stores
PageSpeed score: 15/100
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
76% below average
avg
85% below average
avg
75% below average
avg
93% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 47% by catalog size
low
Basic content (7 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Bynecole
Bynecole is a jewellery & watches ecommerce store built on Shopify and operating in CH. The store currently offers 192 products organized across 11 collections, making it comparable in size for the jewellery & watches category.
Theme and Design
Bynecole uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Bynecole achieves a performance score of 15/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 86/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Bynecole has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Jewellery & Watches category, Bynecole ranks #512 out of 1082 stores we track. This places them in the top 47% of jewellery & watches stores by product catalog size.
Last scanned
Feb 25, 2026
