Cakedarlings
cakedarlings.com
Cake Darlings is a bespoke handmade cake decorations shop offering custom cake toppers, cupcake decorations, sprinkles, and baking supplies. The store focuses on artisanal, made-to-order cake toppers with a 1-2 week turnaround time for personalized celebration products.
Performance Needs Attention
This store scores 41/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
87
Collections
12
Pages
0
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
48/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 15 points below Food & Drink category average (56)
- Add a reviews platform to build customer trust
- Add essential pages: About, Contact, FAQ, Shipping & Returns
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#13978 / 16375
Faster than 15% of stores
Food & Drink Ranking
#1145 / 1334
Top 86% in category
Category Avg Performance
56
-15 below avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1794 Food & Drink stores
#471 in Food & Drink
Above average (top 26%)
63% below average
87 products vs 235 avg
Slower than 86% of Food & Drink stores
PageSpeed score: 41/100
Category Benchmarks
Compared to 1794 stores in Food & Drink
63% below average
avg
65% below average
avg
100% below average
avg
93% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 26% by catalog size
low
Basic content (0 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Food & Drink Stores
Other food & drink stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Cakedarlings
Cakedarlings is a food & drink ecommerce store built on Shopify and operating in GB. The store currently offers 87 products organized across 12 collections, making it comparable in size for the food & drink category.
Theme and Design
Cakedarlings uses the Debut theme from the Shopify Theme Store. This theme choice is used by 11% of food & drink stores.
Performance Analysis
Based on Google PageSpeed Insights, Cakedarlings achieves a performance score of 41/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 88/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Cakedarlings has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Food & Drink category, Cakedarlings ranks #471 out of 1794 stores we track. This places them in the top 26% of food & drink stores by product catalog size.
Last scanned
Feb 25, 2026
