Calflor
calflor.com
CalFlor is a supplier of flooring accessories and installation programs designed for hardwood, laminate, vinyl, and engineered flooring. The company positions itself as a comprehensive solution for flooring-related products and services, offering everything needed to complement flooring installations.
Performance Needs Attention
This store scores 39/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
41
Collections
7
Pages
13
Blog Posts
6
CommerceRank Score
Overall store health assessment based on 5 key factors
44/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 17 points below Home Improvement category average (56)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#14368 / 16375
Faster than 12% of stores
Home Improvement Ranking
#282 / 334
Top 84% in category
Category Avg Performance
56
-17 below avg
Category Avg LCP
1.8s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.0s
Largest Contentful Paint
0.070
Cumulative Layout Shift
74ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 503 Home Improvement stores
#284 in Home Improvement
Below 56% of stores
97% below average
41 products vs 1,558 avg
Slower than 84% of Home Improvement stores
PageSpeed score: 39/100
Category Benchmarks
Compared to 503 stores in Home Improvement
97% below average
avg
92% below average
avg
43% below average
avg
89% below average
avg
Category Intelligence
How Calflor compares to other home improvement stores
0%
of Home Improvement stores use this theme
14%
of Home Improvement stores use Pipe
Insights
- 56% of Home Improvement stores offer PayPal
Theme & Design
Theme Name
Copy of Copy of Galleria
Type
Theme Store
Theme Store ID
851
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 56% by catalog size
low
Basic content (13 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Home Improvement Stores
Other home improvement stores with similar size
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About Calflor
Calflor is a home improvement ecommerce store built on Shopify and operating in US. The store currently offers 41 products organized across 7 collections, making it comparable in size for the home improvement category.
Theme and Design
Calflor uses the Copy of Copy of Galleria theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Calflor achieves a performance score of 39/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 74/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Calflor has not implemented a third-party review platform and offers Settle, Pipe for payment flexibility. Compared to other home improvement stores, 56% of home improvement stores offer paypal
Competitive Positioning
Within the Home Improvement category, Calflor ranks #284 out of 503 stores we track. This places them in the top 56% of home improvement stores by product catalog size.
Last scanned
Feb 25, 2026
