Calirub
calirub.co
CALIRUB is a handcrafted CBD topicals and oils brand specializing in full spectrum hemp-infused pain relief products. Their product line includes topical balms and therapeutic oils blended with 10 essential oils, marketed for muscle tension, aches, scrapes, and bruises, with emphasis on aromatherapy and fragrance alongside therapeutic benefits.
Products
22
Collections
3
Pages
7
Blog Posts
4
CommerceRank Score
Overall store health assessment based on 5 key factors
55/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Improve PageSpeed performance to 70+ for better conversions
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#6650 / 16375
Faster than 59% of stores
Vape & CBD Ranking
#59 / 164
Top 36% in category
Category Avg Performance
57
+5 above avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 243 Vape & CBD stores
#148 in Vape & CBD
Below 61% of stores
96% below average
22 products vs 520 avg
Faster than 64% of Vape & CBD stores
PageSpeed score: 62/100
Category Benchmarks
Compared to 243 stores in Vape & CBD
96% below average
avg
96% below average
avg
61% below average
avg
91% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Reviews Platform
judge.me
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 61% by catalog size
low
Basic content (7 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Calirub
Calirub is a vape & cbd ecommerce store built on Shopify and operating in US. The store currently offers 22 products organized across 3 collections, making it comparable in size for the vape & cbd category.
Theme and Design
Calirub uses the Debut theme from the Shopify Theme Store. This theme choice is used by 7% of vape & cbd stores.
Performance Analysis
Based on Google PageSpeed Insights, Calirub achieves a performance score of 62/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 93/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Calirub uses judge.me for customer reviews.
Competitive Positioning
Within the Vape & CBD category, Calirub ranks #148 out of 243 stores we track. This places them in the top 61% of vape & cbd stores by product catalog size.
Last scanned
Feb 25, 2026
