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Cappla

Shopify

cappla.com

Cappla is a direct-to-consumer brand specializing in minimalist metal wallets made from materials like aluminum and carbon fiber. The store offers RFID-blocking smart wallets with customization options, including engraving services, along with accessory bands and bundle packages.

Jewelry & Accessories
Impulse
ZA / USD
judge.me
PayPal
Visit Store

Performance Needs Attention

This store scores 17/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

25

+1

Collections

16

Pages

13

Blog Posts

3

CommerceRank Score

Overall store health assessment based on 5 key factors

C

61/100

performance5/25 (Poor)
catalog10/25 (Small)
tech Stack20/20 (Complete)
theme15/15 (Top 5 theme)
content11/15 (Good)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 40 points below Jewelry & Accessories category average (57)

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 27 Feb 2026

Overall Ranking

#16180 / 16375

Faster than 1% of stores

Jewelry & Accessories Ranking

#510 / 514

Top 99% in category

Category Avg Performance

57

-40 below avg

Category Avg LCP

1.9s

17

Performance

81

Accessibility

85

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 679 Jewelry & Accessories stores

#540 in Jewelry & Accessories

Below 80% of stores

97% below average

25 products vs 770 avg

Slower than 99% of Jewelry & Accessories stores

PageSpeed score: 17/100

+1 products

Over the past month

Category Benchmarks

Compared to 679 stores in Jewelry & Accessories

Products25 / avg 770

97% below average

avg

Collections16 / avg 50

68% below average

avg

Pages13 / avg 17

24% below average

avg

Blog Posts3 / avg 26

88% below average

avg

Theme & Design

Theme Name

Impulse

Type

Theme Store

Theme Store ID

857

Tech Stack

Platform

Shopify

Reviews Platform

judge.me

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Smaller catalog (bottom 25%)

Top 80% by catalog size

Content Investment

low

Basic content (13 pages)

Tech Stack Maturity

Mature stack

Business Sophistication

Developing

InternationalModern Theme

Store Timeline & History

Feb 2026

25 products16 collections13 pages3 blogs

Feb 2026

24 products16 collections13 pages3 blogs

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About Cappla

Cappla is a jewelry & accessories ecommerce store built on Shopify and operating in ZA. The store currently offers 25 products organized across 16 collections, making it comparable in size for the jewelry & accessories category.

Theme and Design

Cappla uses the Impulse theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Cappla achieves a performance score of 17/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 81/100 for accessibility and 85/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Cappla uses judge.me for customer reviews and offers PayPal for payment flexibility.

Competitive Positioning

Within the Jewelry & Accessories category, Cappla ranks #540 out of 679 stores we track. This places them in the top 80% of jewelry & accessories stores by product catalog size. Over the past month, the store has grown its catalog by 1 products.

Last scanned

Feb 25, 2026

Cappla | Jewelry & Accessories Store Analysis | CommerceRank