Captivated
captivated.com
Captivated is an online art gallery and marketplace specializing in designer vinyl toys, sofubi kaiju figures, and collectible art toys from independent and established toy manufacturers. The store offers a curated selection of custom art toys, blind box collectibles, and artist-collaborated pieces across multiple renowned brands and creators.
Performance Needs Attention
This store scores 47/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
1,404
Collections
107
Pages
5
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
63/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 12 points below Toys & Games category average (59)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#12490 / 16375
Faster than 24% of stores
Toys & Games Ranking
#239 / 293
Top 82% in category
Category Avg Performance
59
-12 below avg
Category Avg LCP
1.6s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 465 Toys & Games stores
#93 in Toys & Games
Top 20% of stores
33% below average
1,404 products vs 2,106 avg
Slower than 82% of Toys & Games stores
PageSpeed score: 47/100
Category Benchmarks
Compared to 465 stores in Toys & Games
33% below average
avg
30% above average
avg
64% below average
avg
89% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Larger than 75% of category
Top 20% by catalog size
low
Basic content (5 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Toys & Games Stores
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About Captivated
Captivated is a toys & games ecommerce store built on Shopify and operating in FR. The store currently offers 1,404 products organized across 107 collections, making it comparable in size for the toys & games category.
Theme and Design
Captivated uses the Minimal theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Captivated achieves a performance score of 47/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 83/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Captivated has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Toys & Games category, Captivated ranks #93 out of 465 stores we track. This places them in the top 20% of toys & games stores by product catalog size.
Last scanned
Feb 25, 2026
