Shop
shop.bowatersmodels.co.uk
Bowaters Models is a specialist retailer of distinctive model railway kits and ready-to-run rolling stock for garden railways. The store offers a curated selection of scales including 009, Gauge 1, 16mm and 7/8ths scales, featuring both proprietary Bowaters Models products and partner brands such as Accucraft and Avontuur Models.
Products
556
Collections
71
Pages
7
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
68/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Toys & Games Ranking
#10 / 293
Top 3% in category
Category Avg Performance
59
+9 above avg
Category Avg LCP
1.6s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
0.8s
Largest Contentful Paint
0.000
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
0.6s
First Contentful Paint
—
Time to First Byte
4.6s
Speed Index
Store Audit
Actionable insights compared to 465 Toys & Games stores
#9 in Toys & Games
Top 2% of stores
74% below average
556 products vs 2,106 avg
Faster than 97% of Toys & Games stores
PageSpeed score: 68/100
Category Benchmarks
Compared to 465 stores in Toys & Games
74% below average
avg
13% below average
avg
50% below average
avg
89% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 2% by catalog size
low
Basic content (7 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Toys & Games Stores
Other toys & games stores with similar size
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About Shop
Shop is a toys & games ecommerce store built on shopify and operating in FR. The store currently offers 556 products organized across 71 collections, making it comparable in size for the toys & games category.
Theme and Design
Shop uses the Debut theme from the Shopify Theme Store. This theme choice is used by 9% of toys & games stores.
Performance Analysis
Based on Google PageSpeed Insights, Shop achieves a performance score of 68/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 95/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Shop has not implemented a third-party review platform and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Toys & Games category, Shop ranks #9 out of 465 stores we track. This places them in the top 2% of toys & games stores by product catalog size.
Last scanned
Feb 22, 2026
