Capucelli
capucelli.com
Capucelli is an online fine jewelry retailer specializing in handcrafted diamond jewelry and engagement rings. The store offers lab-grown and traditional diamond pieces, custom ring design services, and ready-to-ship collections with direct-from-source pricing positioned to eliminate typical jewelry markups.
Performance Needs Attention
This store scores 39/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
784
Collections
52
Pages
36
Blog Posts
73
CommerceRank Score
Overall store health assessment based on 5 key factors
70/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 18 points below Jewellery & Watches category average (57)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#14277 / 16375
Faster than 13% of stores
Jewellery & Watches Ranking
#676 / 758
Top 89% in category
Category Avg Performance
57
-18 below avg
Category Avg LCP
1.8s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.7s
Largest Contentful Paint
0.030
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#174 in Jewellery & Watches
Top 16% of stores
2% below average
784 products vs 802 avg
Slower than 89% of Jewellery & Watches stores
PageSpeed score: 39/100
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
2% below average
avg
28% below average
avg
29% above average
avg
59% above average
avg
Theme & Design
Tech Stack
Platform
Shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Larger than 75% of category
Top 16% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Mature stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
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About Capucelli
Capucelli is a jewellery & watches ecommerce store built on Shopify and operating in US. The store currently offers 784 products organized across 52 collections, making it comparable in size for the jewellery & watches category.
Theme and Design
Capucelli uses the Fabric theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Capucelli achieves a performance score of 39/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 91/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Capucelli uses judge.me for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Jewellery & Watches category, Capucelli ranks #174 out of 1082 stores we track. This places them in the top 16% of jewellery & watches stores by product catalog size.
Last scanned
Feb 25, 2026
