Thelockettree
thelockettree.co.uk
The Locket Tree is a UK-based jewelry retailer specializing in personalized sterling silver and gold locket necklaces. The store offers 9ct and 18ct gold and 925 sterling silver lockets that customers can customize by uploading personal photos and adding bespoke engravings, with free UK delivery on all orders.
Products
764
Collections
93
Pages
18
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
77/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#10786 / 16375
Faster than 34% of stores
Jewellery & Watches Ranking
#502 / 758
Top 66% in category
Category Avg Performance
57
-5 below avg
Category Avg LCP
1.8s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
0.9s
Largest Contentful Paint
0.000
Cumulative Layout Shift
86ms
Interaction to Next Paint
Additional Metrics
0.8s
First Contentful Paint
453ms
Time to First Byte
12.5s
Speed Index
Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#178 in Jewellery & Watches
Top 16% of stores
5% below average
764 products vs 802 avg
Slower than 66% of Jewellery & Watches stores
PageSpeed score: 52/100
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
5% below average
avg
29% above average
avg
36% below average
avg
93% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Larger than 75% of category
Top 16% by catalog size
low
Basic content (18 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
Similar Jewellery & Watches Stores
Other jewellery & watches stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Thelockettree
Thelockettree is a jewellery & watches ecommerce store built on shopify and operating in US. The store currently offers 764 products organized across 93 collections, making it comparable in size for the jewellery & watches category.
Theme and Design
Thelockettree uses the Symmetry theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Thelockettree achieves a performance score of 52/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 89/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Thelockettree uses TrustPilot for customer reviews and offers PayPal, Klarna, Clearpay, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Jewellery & Watches category, Thelockettree ranks #178 out of 1082 stores we track. This places them in the top 16% of jewellery & watches stores by product catalog size.
Last scanned
Feb 20, 2026
