Cellier
cellier.co.uk
Cellier.co.uk is a specialist online retailer offering a curated selection of fine wines, premium spirits, craft beers, and artisanal soft drinks sourced from around the world. The store provides direct-to-consumer delivery across the UK with free shipping on orders over £75.
Performance Needs Attention
This store scores 49/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
1,178
Collections
76
Pages
10
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
72/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 20 Feb 2026
Overall Ranking
#11796 / 16375
Faster than 28% of stores
Food & Drink Ranking
#953 / 1334
Top 71% in category
Category Avg Performance
56
-7 below avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1794 Food & Drink stores
#70 in Food & Drink
Top 4% of stores
401% above average
1,178 products vs 235 avg
Slower than 71% of Food & Drink stores
PageSpeed score: 49/100
Category Benchmarks
Compared to 1794 stores in Food & Drink
401% above average
avg
124% above average
avg
44% below average
avg
93% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
Stamped
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 4% by catalog size
low
Basic content (10 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
Similar Food & Drink Stores
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About Cellier
Cellier is a food & drink ecommerce store built on shopify and operating in GB. The store currently offers 1,178 products organized across 76 collections, making it larger than average for the food & drink category.
Theme and Design
Cellier uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Cellier achieves a performance score of 49/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 75/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Cellier uses Stamped for customer reviews and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Food & Drink category, Cellier ranks #70 out of 1794 stores we track. This places them in the top 4% of food & drink stores by product catalog size.
Last scanned
Feb 19, 2026
