Cetuem
cetuem.com
Cetuem is a British luxury beauty and skincare brand offering premium cosmetics including serums, moisturizers, cleansers, facial oils, masks, and specialized treatments. The company focuses on anti-aging, skin pigmentation, acne solutions, and professional haircare products, with award-winning formulations featuring active ingredients like 24-carat gold.
Performance Needs Attention
This store scores 48/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
208
Collections
62
Pages
27
Blog Posts
20
CommerceRank Score
Overall store health assessment based on 5 key factors
65/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#12125 / 16375
Faster than 26% of stores
Beauty & Skincare Ranking
#571 / 859
Top 66% in category
Category Avg Performance
54
-6 below avg
Category Avg LCP
2.1s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
7.8s
Speed Index
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#178 in Beauty & Skincare
Top 15% of stores
53% below average
208 products vs 445 avg
Slower than 66% of Beauty & Skincare stores
PageSpeed score: 48/100
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
53% below average
avg
0% above average
avg
18% below average
avg
62% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
Yotpo
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Larger than 75% of category
Top 15% by catalog size
low
Basic content (27 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Cetuem
Cetuem is a beauty & skincare ecommerce store built on shopify and operating in US. The store currently offers 208 products organized across 62 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Cetuem uses the Be Yours theme from the Shopify Theme Store. This theme choice is used by 2% of beauty & skincare stores.
Performance Analysis
Based on Google PageSpeed Insights, Cetuem achieves a performance score of 48/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 94/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Cetuem uses Yotpo for customer reviews and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Beauty & Skincare category, Cetuem ranks #178 out of 1155 stores we track. This places them in the top 15% of beauty & skincare stores by product catalog size.
Last scanned
Feb 20, 2026
