Chanchala
chanchala.co.uk
Chanchala is a handmade jewelry and accessories store based in Brighton, offering personalized cufflinks, tie bars, steampunk jewelry, brooches, necklaces, rings, earrings, bracelets, and home clocks. The brand features distinctive designs centered around insects, bugs, and characterful creatures in both jewelry and home décor items.
Products
219
Collections
21
Pages
3
Blog Posts
14
CommerceRank Score
Overall store health assessment based on 5 key factors
59/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Jewelry & Accessories Ranking
#12 / 514
Top 2% in category
Category Avg Performance
57
+2 above avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
5.6s
Speed Index
Store Audit
Actionable insights compared to 679 Jewelry & Accessories stores
#11 in Jewelry & Accessories
Top 2% of stores
72% below average
219 products vs 770 avg
Faster than 98% of Jewelry & Accessories stores
PageSpeed score: 59/100
Category Benchmarks
Compared to 679 stores in Jewelry & Accessories
72% below average
avg
58% below average
avg
82% below average
avg
46% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 2% by catalog size
low
Basic content (3 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Jewelry & Accessories Stores
Other jewelry & accessories stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Chanchala
Chanchala is a jewelry & accessories ecommerce store built on shopify and operating in ES. The store currently offers 219 products organized across 21 collections, making it comparable in size for the jewelry & accessories category.
Theme and Design
Chanchala uses the Kagami theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Chanchala achieves a performance score of 59/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 75/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Chanchala has not implemented a third-party review platform and offers Settle, Pipe, PayPal for payment flexibility.
Competitive Positioning
Within the Jewelry & Accessories category, Chanchala ranks #11 out of 679 stores we track. This places them in the top 2% of jewelry & accessories stores by product catalog size.
Last scanned
Feb 22, 2026
