Characterize
characterize.co.uk
Characterize is a luxury candle and home fragrance retailer offering premium scented candles, eco-friendly candle covers, and home fragrance products. The brand positions itself as a purveyor of luxury scents with seasonal promotions and a focus on sustainable, elegant home accessories.
Products
31
Collections
9
Pages
5
Blog Posts
6
CommerceRank Score
Overall store health assessment based on 5 key factors
57/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Candle & Home Fragrance Ranking
#2 / 186
Top 1% in category
Category Avg Performance
57
+10 above avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
5.4s
Speed Index
Store Audit
Actionable insights compared to 256 Candle & Home Fragrance stores
#2 in Candle & Home Fragrance
Top 1% of stores
86% below average
31 products vs 220 avg
Faster than 99% of Candle & Home Fragrance stores
PageSpeed score: 67/100
Category Benchmarks
Compared to 256 stores in Candle & Home Fragrance
86% below average
avg
81% below average
avg
81% below average
avg
80% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
low
Basic content (5 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Candle & Home Fragrance Stores
Other candle & home fragrance stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Characterize
Characterize is a candle & home fragrance ecommerce store built on shopify and operating in US. The store currently offers 31 products organized across 9 collections, making it comparable in size for the candle & home fragrance category.
Theme and Design
Characterize uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 13% of candle & home fragrance stores.
Performance Analysis
Based on Google PageSpeed Insights, Characterize achieves a performance score of 67/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 97/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Characterize has not implemented a third-party review platform and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Candle & Home Fragrance category, Characterize ranks #2 out of 256 stores we track. This places them in the top 1% of candle & home fragrance stores by product catalog size.
Last scanned
Feb 22, 2026
