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Cremate

shopify

cremate.london

Cremate London is a home fragrance and candle retailer specializing in scented candles, incense, and room sprays. The brand also offers complementary lifestyle products including merchandise and hosts workshops, positioning itself as a curated fragrance lifestyle brand.

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Performance Needs Attention

This store scores 33/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

23

Collections

7

Pages

3

Blog Posts

10

CommerceRank Score

Overall store health assessment based on 5 key factors

D

45/100

performance5/25 (Poor)
catalog10/25 (Small)
tech Stack10/20 (Partial)
theme10/15 (Established theme)
content10/15 (Good)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 24 points below Candle & Home Fragrance category average (57)
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#15267 / 16375

Faster than 7% of stores

Candle & Home Fragrance Ranking

#175 / 186

Top 94% in category

Category Avg Performance

57

-24 below avg

Category Avg LCP

1.9s

33

Performance

75

Accessibility

92

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 256 Candle & Home Fragrance stores

#178 in Candle & Home Fragrance

Below 70% of stores

90% below average

23 products vs 220 avg

Slower than 94% of Candle & Home Fragrance stores

PageSpeed score: 33/100

Category Benchmarks

Compared to 256 stores in Candle & Home Fragrance

Products23 / avg 220

90% below average

avg

Collections7 / avg 47

85% below average

avg

Pages3 / avg 27

89% below average

avg

Blog Posts10 / avg 30

67% below average

avg

Theme & Design

Theme Name

Retina

Type

Theme Store

Theme Store ID

601

Tech Stack

Platform

shopify

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Below average catalog size

Top 70% by catalog size

Content Investment

low

Basic content (3 pages)

Tech Stack Maturity

Developing stack

No review platform (34% of category uses one)

Business Sophistication

Emerging

InternationalModern Theme

Store Timeline & History

Feb 2026

23 products7 collections3 pages10 blogs

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About Cremate

Cremate is a candle & home fragrance ecommerce store built on shopify and operating in US. The store currently offers 23 products organized across 7 collections, making it comparable in size for the candle & home fragrance category.

Theme and Design

Cremate uses the Retina theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Cremate achieves a performance score of 33/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 75/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Cremate has not implemented a third-party review platform and offers PayPal for payment flexibility.

Competitive Positioning

Within the Candle & Home Fragrance category, Cremate ranks #178 out of 256 stores we track. This places them in the top 70% of candle & home fragrance stores by product catalog size.

Last scanned

Feb 20, 2026

Cremate | Candle & Home Fragrance Store Analysis | CommerceRank