Charlesfish
charlesfish.co.uk
Charles Fish Jewellers is a luxury jewellery retailer based in Essex, UK, specializing in curated pre-loved jewellery and designer watches. The store offers a wide range of products including engagement rings, dress rings, necklaces, bracelets, earrings, and cufflinks across multiple collections, with free UK delivery on orders over £49.
Performance Needs Attention
This store scores 30/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
1,062
Collections
132
Pages
48
Blog Posts
60
CommerceRank Score
Overall store health assessment based on 5 key factors
75/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 27 points below Jewellery & Watches category average (57)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Jewellery & Watches Ranking
#1 / 758
Top 0% in category
Category Avg Performance
57
-27 below avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
0.020
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
1.3s
First Contentful Paint
—
Time to First Byte
12.3s
Speed Index
Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#6 in Jewellery & Watches
Top 1% of stores
32% above average
1,062 products vs 802 avg
Faster than 100% of Jewellery & Watches stores
PageSpeed score: 30/100
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
32% above average
avg
83% above average
avg
71% above average
avg
30% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Mature stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
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About Charlesfish
Charlesfish is a jewellery & watches ecommerce store built on shopify and operating in US. The store currently offers 1,062 products organized across 132 collections, making it larger than average for the jewellery & watches category.
Theme and Design
Charlesfish uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Charlesfish achieves a performance score of 30/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 77/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Charlesfish uses TrustPilot for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Jewellery & Watches category, Charlesfish ranks #6 out of 1082 stores we track. This places them in the top 1% of jewellery & watches stores by product catalog size.
Last scanned
Feb 22, 2026
