Charli
charli.com
Charli is a London-inspired fashion brand that designs and sells modern wardrobe essentials, with a focus on high-quality knitwear including cashmere pieces, along with soft separates such as dresses, tops, trousers, skirts, and outerwear.
Performance Needs Attention
This store scores 46/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
475
Collections
65
Pages
37
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
58/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 11 points below Fashion & Clothing category average (57)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#12681 / 16375
Faster than 23% of stores
Fashion & Clothing Ranking
#2304 / 2989
Top 77% in category
Category Avg Performance
57
-11 below avg
Category Avg LCP
1.9s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.5s
Largest Contentful Paint
0.000
Cumulative Layout Shift
146ms
Interaction to Next Paint
Additional Metrics
1.2s
First Contentful Paint
622ms
Time to First Byte
15.4s
Speed Index
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#1065 in Fashion & Clothing
Top 24% of stores
42% below average
475 products vs 819 avg
Slower than 77% of Fashion & Clothing stores
PageSpeed score: 46/100
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
42% below average
avg
30% below average
avg
10% below average
avg
91% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Larger than 75% of category
Top 24% by catalog size
low
Basic content (37 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Charli
Charli is a fashion & clothing ecommerce store built on shopify and operating in GB. The store currently offers 475 products organized across 65 collections, making it comparable in size for the fashion & clothing category.
Theme and Design
Charli uses the Prestige theme from the Shopify Theme Store. This theme choice is used by 4% of fashion & clothing stores.
Performance Analysis
Based on Google PageSpeed Insights, Charli achieves a performance score of 46/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 87/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Charli has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Fashion & Clothing category, Charli ranks #1065 out of 4419 stores we track. This places them in the top 24% of fashion & clothing stores by product catalog size.
Last scanned
Feb 19, 2026
