Theyellowworld
theyellowworld.co.uk
The Yellow World is a sustainable fashion and accessories retailer founded by Evie Henderson in 2020, curating collaborations with like-minded brands that prioritize small-scale, ethical production. The store offers clothing, accessories, beauty, and home interior pieces selected through editorial collections and guest curator collaborations.
Products
468
Collections
22
Pages
80
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
60/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#8150 / 16375
Faster than 50% of stores
Fashion & Clothing Ranking
#1523 / 2989
Top 51% in category
Category Avg Performance
57
+1 above avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
7.8s
Speed Index
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#1075 in Fashion & Clothing
Top 24% of stores
43% below average
468 products vs 819 avg
Slower than 51% of Fashion & Clothing stores
PageSpeed score: 58/100
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
43% below average
avg
76% below average
avg
95% above average
avg
91% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
7 months
Since Sep 2025
Larger than 75% of category
Top 24% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Sep 2025
Similar Fashion & Clothing Stores
Other fashion & clothing stores with similar size
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About Theyellowworld
Theyellowworld is a fashion & clothing ecommerce store built on shopify and operating in GB. The store currently offers 468 products organized across 22 collections, making it comparable in size for the fashion & clothing category.
Theme and Design
Theyellowworld uses the Broadcast theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Theyellowworld achieves a performance score of 58/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 95/100 for accessibility and 91/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Theyellowworld has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Fashion & Clothing category, Theyellowworld ranks #1075 out of 4419 stores we track. This places them in the top 24% of fashion & clothing stores by product catalog size.
Last scanned
Feb 18, 2026
