Charliandkate
charliandkate.com.au
Charli and Kate is a luxury haircare retailer specializing in premium shampoos, conditioners, treatments, and styling products from prestigious international brands including Kerastase, Kevin Murphy, ghd, Oribe, Olaplex, and others. The store positions itself as offering salon-quality haircare solutions for at-home use with expert guidance.
Performance Needs Attention
This store scores 31/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
817
Collections
296
Pages
22
Blog Posts
11
CommerceRank Score
Overall store health assessment based on 5 key factors
60/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 25 points below Beauty & Cosmetics category average (56)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#15534 / 16375
Faster than 5% of stores
Beauty & Cosmetics Ranking
#375 / 403
Top 93% in category
Category Avg Performance
56
-25 below avg
Category Avg LCP
1.9s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.8s
Largest Contentful Paint
0.190
Cumulative Layout Shift
121ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 572 Beauty & Cosmetics stores
#48 in Beauty & Cosmetics
Top 8% of stores
159% above average
817 products vs 315 avg
Slower than 93% of Beauty & Cosmetics stores
PageSpeed score: 31/100
Category Benchmarks
Compared to 572 stores in Beauty & Cosmetics
159% above average
avg
469% above average
avg
16% above average
avg
59% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Top 10% largest catalog
Top 8% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Developing stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Charliandkate
Charliandkate is a beauty & cosmetics ecommerce store built on Shopify and operating in DK. The store currently offers 817 products organized across 296 collections, making it larger than average for the beauty & cosmetics category.
Theme and Design
Charliandkate uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Charliandkate achieves a performance score of 31/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 83/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Charliandkate has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Beauty & Cosmetics category, Charliandkate ranks #48 out of 572 stores we track. This places them in the top 8% of beauty & cosmetics stores by product catalog size.
Last scanned
Feb 25, 2026
