Charmsdirect
charmsdirect.co.uk
Charms Direct is a UK-based manufacturer and retailer offering an extensive collection of handmade charms crafted from high-quality materials. Their product range includes themed charms such as alphabet, animal, birthday, character, family, and fantasy designs, all designed to complement charm bracelets and jewelry collections.
Products
1,738
Collections
51
Pages
2
Blog Posts
5
CommerceRank Score
Overall store health assessment based on 5 key factors
83/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Jewellery & Watches Ranking
#1 / 758
Top 0% in category
Category Avg Performance
57
+6 above avg
Category Avg LCP
1.8s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.1s
Largest Contentful Paint
0.000
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#6 in Jewellery & Watches
Top 1% of stores
117% above average
1,738 products vs 802 avg
Faster than 100% of Jewellery & Watches stores
PageSpeed score: 63/100
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
117% above average
avg
29% below average
avg
93% below average
avg
89% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
low
Basic content (2 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
Similar Jewellery & Watches Stores
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About Charmsdirect
Charmsdirect is a jewellery & watches ecommerce store built on shopify and operating in US. The store currently offers 1,738 products organized across 51 collections, making it larger than average for the jewellery & watches category.
Theme and Design
Charmsdirect uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 11% of jewellery & watches stores.
Performance Analysis
Based on Google PageSpeed Insights, Charmsdirect achieves a performance score of 63/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 95/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Charmsdirect uses judge.me for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Jewellery & Watches category, Charmsdirect ranks #6 out of 1082 stores we track. This places them in the top 1% of jewellery & watches stores by product catalog size.
Last scanned
Feb 23, 2026
