Chartleychucks
chartleychucks.co.uk
Chartley Chucks is a poultry specialist retailer based in Staffordshire offering live chickens for sale, plastic chicken coops from brands like Nestera and Easicoop, alongside comprehensive supplies including specialized feed, bedding, feeders, drinkers, and poultry health products. The store provides both collection and delivery services across their region.
Performance Needs Attention
This store scores 43/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
292
Collections
22
Pages
14
Blog Posts
0
CommerceRank Score
Overall store health assessment based on 5 key factors
51/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 13 points below Pet Supplies category average (56)
- Add a reviews platform to build customer trust
- Add blog content to improve SEO and engagement
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Pet Supplies Ranking
#2 / 372
Top 1% in category
Category Avg Performance
56
-13 below avg
Category Avg LCP
1.8s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.3s
Largest Contentful Paint
0.040
Cumulative Layout Shift
160ms
Interaction to Next Paint
Additional Metrics
1.1s
First Contentful Paint
334ms
Time to First Byte
5.3s
Speed Index
Store Audit
Actionable insights compared to 576 Pet Supplies stores
#6 in Pet Supplies
Top 1% of stores
29% below average
292 products vs 411 avg
Faster than 99% of Pet Supplies stores
PageSpeed score: 43/100
Category Benchmarks
Compared to 576 stores in Pet Supplies
29% below average
avg
51% below average
avg
33% below average
avg
100% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
low
Basic content (14 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Pet Supplies Stores
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About Chartleychucks
Chartleychucks is a pet supplies ecommerce store built on shopify and operating in GB. The store currently offers 292 products organized across 22 collections, making it comparable in size for the pet supplies category.
Theme and Design
Chartleychucks uses the Refresh theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Chartleychucks achieves a performance score of 43/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 95/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Chartleychucks has not implemented a third-party review platform and offers Settle, PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Pet Supplies category, Chartleychucks ranks #6 out of 576 stores we track. This places them in the top 1% of pet supplies stores by product catalog size.
Last scanned
Feb 22, 2026
