Chelseabeautique
chelseabeautique.co.uk
Chelsea Beautique is a professional beauty cosmetics retailer specializing in high-end brow and eye makeup products, including eyebrow powders, pencils, serums, false lashes (mink and silk), and related applicators. The brand targets modern, independent women seeking luxurious beauty products crafted with premium ingredients.
Products
67
Collections
12
Pages
35
Blog Posts
23
CommerceRank Score
Overall store health assessment based on 5 key factors
56/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#10536 / 16375
Faster than 36% of stores
Beauty & Cosmetics Ranking
#242 / 403
Top 60% in category
Category Avg Performance
56
-3 below avg
Category Avg LCP
1.9s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.2s
Largest Contentful Paint
0.000
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 572 Beauty & Cosmetics stores
#236 in Beauty & Cosmetics
Above average (top 41%)
79% below average
67 products vs 315 avg
Slower than 60% of Beauty & Cosmetics stores
PageSpeed score: 53/100
Category Benchmarks
Compared to 572 stores in Beauty & Cosmetics
79% below average
avg
77% below average
avg
84% above average
avg
15% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Above average catalog size
Top 41% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Chelseabeautique
Chelseabeautique is a beauty & cosmetics ecommerce store built on shopify and operating in ES. The store currently offers 67 products organized across 12 collections, making it comparable in size for the beauty & cosmetics category.
Theme and Design
Chelseabeautique uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Chelseabeautique achieves a performance score of 53/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 81/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Chelseabeautique has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Beauty & Cosmetics category, Chelseabeautique ranks #236 out of 572 stores we track. This places them in the top 41% of beauty & cosmetics stores by product catalog size.
Last scanned
Feb 19, 2026
