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Chelseabeautique

shopify

chelseabeautique.com

Chelsea Beautique is a luxury cosmetics brand specializing in professional-grade brow and eye makeup products. The store offers a curated selection of eyebrow powders, pencils, serums, and various styles of lashes (mink, silk, 3D variants) along with application tools and accessories, positioned as high-end beauty solutions for independent women.

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Products

67

Collections

12

Pages

35

Blog Posts

23

CommerceRank Score

Overall store health assessment based on 5 key factors

C

56/100

performance12/25 (Needs work)
catalog10/25 (Small)
tech Stack10/20 (Partial)
theme10/15 (Custom theme)
content14/15 (Rich)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 22 Feb 2026

Overall Ranking

#10540 / 16375

Faster than 36% of stores

Beauty & Cosmetics Ranking

#243 / 403

Top 60% in category

Category Avg Performance

56

-3 below avg

Category Avg LCP

1.9s

Faster than avg

53

Performance

81

Accessibility

100

SEO

Core Web Vitals

LCPgood

1.2s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

FCPgood

1.0s

First Contentful Paint

TTFBgood

453ms

Time to First Byte

SIpoor

10.3s

Speed Index

Store Audit

Actionable insights compared to 572 Beauty & Cosmetics stores

#238 in Beauty & Cosmetics

Above average (top 42%)

79% below average

67 products vs 315 avg

Slower than 60% of Beauty & Cosmetics stores

PageSpeed score: 53/100

Category Benchmarks

Compared to 572 stores in Beauty & Cosmetics

Products67 / avg 315

79% below average

avg

Collections12 / avg 52

77% below average

avg

Pages35 / avg 19

84% above average

avg

Blog Posts23 / avg 27

15% below average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

shopify

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Above average catalog size

Top 42% by catalog size

Content Investment

medium

Above-average content investment

Tech Stack Maturity

Developing stack

No review platform (32% of category uses one)

Business Sophistication

Emerging

International

Store Timeline & History

Feb 2026

67 products12 collections35 pages23 blogs

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About Chelseabeautique

Chelseabeautique is a beauty & cosmetics ecommerce store built on shopify and operating in US. The store currently offers 67 products organized across 12 collections, making it comparable in size for the beauty & cosmetics category.

Theme and Design

Chelseabeautique uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Chelseabeautique achieves a performance score of 53/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 81/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Chelseabeautique has not implemented a third-party review platform and offers PayPal for payment flexibility.

Competitive Positioning

Within the Beauty & Cosmetics category, Chelseabeautique ranks #238 out of 572 stores we track. This places them in the top 42% of beauty & cosmetics stores by product catalog size.

Last scanned

Feb 19, 2026

Chelseabeautique | Beauty & Cosmetics Store Analysis | CommerceRank