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Cherubsclothing

shopify

cherubsclothing.co.uk

Cherubs Dunoon is a children's designer clothing retailer offering premium clothing for newborns, babies, and toddlers aged 0-36 months. The store stocks a curated selection of babygrows, dresses, rompers, outfits, jackets, snowsuits, and accessories designed specifically for infants and young children.

Baby & Kids
Bespoke
GB / GBP
PayPal +3
Visit Store

Products

507

Collections

122

Pages

2

Blog Posts

3

CommerceRank Score

Overall store health assessment based on 5 key factors

C

62/100

performance12/25 (Needs work)
catalog20/25 (Established)
tech Stack10/20 (Partial)
theme10/15 (Custom theme)
content10/15 (Good)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#2 / 16375

Faster than 100% of stores

Baby & Kids Ranking

#3 / 402

Top 1% in category

Category Avg Performance

56

+7 above avg

Category Avg LCP

1.7s

63

Performance

90

Accessibility

85

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 575 Baby & Kids stores

#11 in Baby & Kids

Top 2% of stores

17% below average

507 products vs 612 avg

Faster than 99% of Baby & Kids stores

PageSpeed score: 63/100

Category Benchmarks

Compared to 575 stores in Baby & Kids

Products507 / avg 612

17% below average

avg

Collections122 / avg 95

28% above average

avg

Pages2 / avg 19

89% below average

avg

Blog Posts3 / avg 33

91% below average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

shopify

Payment / Finance

PayPal
Clearpay
Afterpay
Zip (Quadpay)

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 2% by catalog size

Content Investment

low

Basic content (2 pages)

Tech Stack Maturity

Mature stack

No review platform (29% of category uses one)

Business Sophistication

Developing

International

Store Timeline & History

Feb 2026

507 products122 collections2 pages3 blogs

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About Cherubsclothing

Cherubsclothing is a baby & kids ecommerce store built on shopify and operating in GB. The store currently offers 507 products organized across 122 collections, making it comparable in size for the baby & kids category.

Theme and Design

Cherubsclothing uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Cherubsclothing achieves a performance score of 63/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 90/100 for accessibility and 85/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Cherubsclothing has not implemented a third-party review platform and offers PayPal, Clearpay, Afterpay, Zip (Quadpay) for payment flexibility.

Competitive Positioning

Within the Baby & Kids category, Cherubsclothing ranks #11 out of 575 stores we track. This places them in the top 2% of baby & kids stores by product catalog size.

Last scanned

Feb 22, 2026

Cherubsclothing | Baby & Kids Store Analysis | CommerceRank