Baboodle
baboodle.co.uk
Baboodle is a UK-based baby equipment rental service offering prams, buggies, car seats, travel cots, and related accessories from leading brands including Bugaboo, Cybex, and iCandy. The service provides nationwide delivery with same-day collection available in London and includes free returns on all rentals.
Performance Needs Attention
This store scores 49/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
117
+1Collections
80
Pages
32
+1Blog Posts
26
+2CommerceRank Score
Overall store health assessment based on 5 key factors
65/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#11906 / 16375
Faster than 27% of stores
Baby & Kids Ranking
#292 / 402
Top 73% in category
Category Avg Performance
56
-7 below avg
Category Avg LCP
1.7s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.1s
Largest Contentful Paint
0.010
Cumulative Layout Shift
87ms
Interaction to Next Paint
Additional Metrics
1.0s
First Contentful Paint
400ms
Time to First Byte
6.1s
Speed Index
Store Audit
Actionable insights compared to 575 Baby & Kids stores
#259 in Baby & Kids
Above average (top 45%)
81% below average
117 products vs 612 avg
Slower than 73% of Baby & Kids stores
PageSpeed score: 49/100
Category Benchmarks
Compared to 575 stores in Baby & Kids
81% below average
avg
16% below average
avg
68% above average
avg
21% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Added 1 products last month
1+ year
Since Apr 2025
Above average catalog size
Top 45% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Aug 2025
Jul 2025
May 2025
Apr 2025
Similar Baby & Kids Stores
Other baby & kids stores with similar size
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About Baboodle
Baboodle is a baby & kids ecommerce store built on shopify and operating in GB. The store currently offers 117 products organized across 80 collections, making it comparable in size for the baby & kids category.
Theme and Design
Baboodle uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Baboodle achieves a performance score of 49/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 85/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Baboodle uses TrustPilot for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Baby & Kids category, Baboodle ranks #259 out of 575 stores we track. This places them in the top 45% of baby & kids stores by product catalog size.
Last scanned
Feb 18, 2026
