Chessmaze
chessmaze.co.uk
Chessmaze is a UK-based chess retailer specializing in chess sets, boards, and pieces across multiple styles and price points, from value options to luxury sets. The store offers fast UK delivery, a 30-day return policy, and 3-year guarantees on products, positioning itself as a premier chess retailer established since 1993.
Products
81
Collections
13
Pages
8
Blog Posts
142
CommerceRank Score
Overall store health assessment based on 5 key factors
65/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Toys & Games Ranking
#10 / 293
Top 3% in category
Category Avg Performance
59
-3 below avg
Category Avg LCP
1.6s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.3s
Largest Contentful Paint
0.000
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
0.7s
First Contentful Paint
556ms
Time to First Byte
4.8s
Speed Index
Store Audit
Actionable insights compared to 465 Toys & Games stores
#9 in Toys & Games
Top 2% of stores
96% below average
81 products vs 2,106 avg
Faster than 97% of Toys & Games stores
PageSpeed score: 56/100
Category Benchmarks
Compared to 465 stores in Toys & Games
96% below average
avg
84% below average
avg
43% below average
avg
407% above average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
Yotpo
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 2% by catalog size
high
Strong content (142 blogs, 8 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
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About Chessmaze
Chessmaze is a toys & games ecommerce store built on shopify and operating in GB. The store currently offers 81 products organized across 13 collections, making it comparable in size for the toys & games category.
Theme and Design
Chessmaze uses the Yuva theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Chessmaze achieves a performance score of 56/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 95/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Chessmaze uses Yotpo for customer reviews and offers Settle, PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Toys & Games category, Chessmaze ranks #9 out of 465 stores we track. This places them in the top 2% of toys & games stores by product catalog size.
Last scanned
Feb 22, 2026
