Happytears
happytears.ca
Happy Tears is a Canadian ecommerce store specializing in the Connect Deck, a multilingual connection card game designed for meaningful social interaction, available in multiple themed editions including Volume One, Volume Two, Date Night, Family, Pride, and Kids editions. The store also offers complementary products such as apparel, stickers, and bags, with a social mission of donating to LGBT+ mental health and support services.
Products
77
Collections
5
Pages
18
Blog Posts
13
CommerceRank Score
Overall store health assessment based on 5 key factors
55/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#11755 / 16375
Faster than 28% of stores
Toys & Games Ranking
#226 / 293
Top 77% in category
Category Avg Performance
59
-9 below avg
Category Avg LCP
1.6s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 465 Toys & Games stores
#276 in Toys & Games
Below 59% of stores
96% below average
77 products vs 2,106 avg
Slower than 77% of Toys & Games stores
PageSpeed score: 50/100
No BNPL options
69% of Toys & Games stores offer PayPal
Category Benchmarks
Compared to 465 stores in Toys & Games
96% below average
avg
94% below average
avg
29% above average
avg
54% below average
avg
Category Intelligence
How Happytears compares to other toys & games stores
10%
of Toys & Games stores use judge.me
0%
of Toys & Games stores use this theme
Insights
- 69% of Toys & Games stores offer PayPal
Theme & Design
Tech Stack
Platform
Shopify
Reviews Platform
judge.me
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 59% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Happytears
Happytears is a toys & games ecommerce store built on Shopify and operating in GB. The store currently offers 77 products organized across 5 collections, making it comparable in size for the toys & games category.
Theme and Design
Happytears uses the Combine theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Happytears achieves a performance score of 50/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 92/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Happytears uses judge.me for customer reviews. Compared to other toys & games stores, 69% of toys & games stores offer paypal
Competitive Positioning
Within the Toys & Games category, Happytears ranks #276 out of 465 stores we track. This places them in the top 59% of toys & games stores by product catalog size.
Last scanned
Feb 25, 2026