Chichappens
chichappens.co.uk
Chic Happens Boutique is a women's fashion retailer offering a curated collection of clothing and accessories including coats, dresses, tops, skirts, trousers, knitwear, jumpsuits, and loungewear, along with complementary accessories such as bags, jewellery, belts, scarves, and footwear.
Products
184
Collections
45
Pages
9
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
64/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Fashion & Clothing Ranking
#2 / 2989
Top 0% in category
Category Avg Performance
57
+12 above avg
Category Avg LCP
1.9s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.2s
Largest Contentful Paint
0.000
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#3 in Fashion & Clothing
Top 0% of stores
78% below average
184 products vs 819 avg
Faster than 100% of Fashion & Clothing stores
PageSpeed score: 69/100
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
78% below average
avg
52% below average
avg
78% below average
avg
91% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 0% by catalog size
low
Basic content (9 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Fashion & Clothing Stores
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About Chichappens
Chichappens is a fashion & clothing ecommerce store built on shopify and operating in SI. The store currently offers 184 products organized across 45 collections, making it comparable in size for the fashion & clothing category.
Theme and Design
Chichappens uses the Debut theme from the Shopify Theme Store. This theme choice is used by 8% of fashion & clothing stores.
Performance Analysis
Based on Google PageSpeed Insights, Chichappens achieves a performance score of 69/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 95/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Chichappens has not implemented a third-party review platform and offers PayPal, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Fashion & Clothing category, Chichappens ranks #3 out of 4419 stores we track. This places them in the top 0% of fashion & clothing stores by product catalog size.
Last scanned
Feb 22, 2026
