Chickidee
chickidee.co.uk
Chickidee Homeware is an independent lifestyle brand offering a curated range of home decor, home fragrance candles, diffusers, room sprays, furniture, accessories, organic tableware, and gifting items across multiple seasonal collections including Clay, Core, Neutral Core and Everyday ranges.
Performance Needs Attention
This store scores 46/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
220
Collections
143
Pages
12
Blog Posts
16
CommerceRank Score
Overall store health assessment based on 5 key factors
54/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 12 points below Homeware category average (58)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Homeware Ranking
#1 / 457
Top 0% in category
Category Avg Performance
58
-12 below avg
Category Avg LCP
2.0s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 673 Homeware stores
#2 in Homeware
Top 0% of stores
76% below average
220 products vs 898 avg
Faster than 100% of Homeware stores
PageSpeed score: 46/100
Category Benchmarks
Compared to 673 stores in Homeware
76% below average
avg
83% above average
avg
40% below average
avg
45% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 0% by catalog size
low
Basic content (12 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Homeware Stores
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About Chickidee
Chickidee is a homeware ecommerce store built on shopify and operating in GB. The store currently offers 220 products organized across 143 collections, making it comparable in size for the homeware category.
Theme and Design
Chickidee uses the Flow theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Chickidee achieves a performance score of 46/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 86/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Chickidee has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Homeware category, Chickidee ranks #2 out of 673 stores we track. This places them in the top 0% of homeware stores by product catalog size.
Last scanned
Feb 23, 2026
