Chillout
chillout.co.nz
Chill Explore is a Christchurch-based outdoor recreation retailer offering bike sales, bike hire, guided bike tours, skiing equipment rentals, and multi-mountain ski passes. The store serves as a comprehensive one-stop-shop for both cycling and alpine sports enthusiasts, providing both product sales and experiential services like tours and snow safety courses.
Performance Needs Attention
This store scores 12/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
1,687
Collections
150
Pages
87
Blog Posts
125
CommerceRank Score
Overall store health assessment based on 5 key factors
65/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 44 points below Sports & Outdoors category average (56)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#16237 / 16375
Faster than 1% of stores
Sports & Outdoors Ranking
#711 / 716
Top 99% in category
Category Avg Performance
56
-44 below avg
Category Avg LCP
1.7s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.8s
Largest Contentful Paint
0.160
Cumulative Layout Shift
134ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1076 Sports & Outdoors stores
#113 in Sports & Outdoors
Top 11% of stores
73% above average
1,687 products vs 976 avg
Slower than 99% of Sports & Outdoors stores
PageSpeed score: 12/100
Category Benchmarks
Compared to 1076 stores in Sports & Outdoors
73% above average
avg
2% below average
avg
200% above average
avg
105% above average
avg
Category Intelligence
How Chillout compares to other sports & outdoors stores
20%
of Sports & Outdoors stores use Zip (Quadpay)
Insights
- 63% of Sports & Outdoors stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Larger than 75% of category
Top 11% by catalog size
high
Strong content (125 blogs, 87 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
Similar Sports & Outdoors Stores
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About Chillout
Chillout is a sports & outdoors ecommerce store built on Shopify and operating in NZ. The store currently offers 1,687 products organized across 150 collections, making it larger than average for the sports & outdoors category.
Theme and Design
Chillout uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Chillout achieves a performance score of 12/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 85/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Chillout has not implemented a third-party review platform and offers Zip (Quadpay) for payment flexibility. Compared to other sports & outdoors stores, 63% of sports & outdoors stores offer paypal
Competitive Positioning
Within the Sports & Outdoors category, Chillout ranks #113 out of 1076 stores we track. This places them in the top 11% of sports & outdoors stores by product catalog size.
Last scanned
Feb 25, 2026
