Chunks
chunks.shop
Chunks is a Seattle-designed hair accessories retailer offering a colorful selection of hair clips, claws, barrettes, bobby pins, hair ties, and headbands. The brand specializes in fun and unique designs manufactured responsibly in China.
Performance Needs Attention
This store scores 29/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
1,344
-4Collections
264
Pages
76
Blog Posts
40
CommerceRank Score
Overall store health assessment based on 5 key factors
65/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 28 points below Jewelry & Accessories category average (57)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#15683 / 16375
Faster than 4% of stores
Jewelry & Accessories Ranking
#499 / 514
Top 97% in category
Category Avg Performance
57
-28 below avg
Category Avg LCP
1.9s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.6s
Largest Contentful Paint
0.000
Cumulative Layout Shift
155ms
Interaction to Next Paint
Additional Metrics
1.3s
First Contentful Paint
456ms
Time to First Byte
16.5s
Speed Index
Store Audit
Actionable insights compared to 679 Jewelry & Accessories stores
#51 in Jewelry & Accessories
Top 8% of stores
75% above average
1,344 products vs 770 avg
Slower than 97% of Jewelry & Accessories stores
PageSpeed score: 29/100
+84 products
Over the past 6 months
Category Benchmarks
Compared to 679 stores in Jewelry & Accessories
75% above average
avg
428% above average
avg
347% above average
avg
54% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Growing (+7%)
Removed 4 products last month
1+ year
Since Dec 2024
Top 10% largest catalog
Top 8% by catalog size
high
Strong content (40 blogs, 76 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Established
Store Timeline & History
Jul 2025
Jun 2025
May 2025
Apr 2025
Mar 2025
Mar 2025
Mar 2025
Theme changed from 1/28 Bobby Pin Tin Restock to 2/7 Archive Collection
Jan 2025
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About Chunks
Chunks is a jewelry & accessories ecommerce store built on shopify and operating in US. The store currently offers 1,344 products organized across 264 collections, making it larger than average for the jewelry & accessories category.
Theme and Design
Chunks uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Chunks achieves a performance score of 29/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 100/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Chunks has not implemented a third-party review platform and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Jewelry & Accessories category, Chunks ranks #51 out of 679 stores we track. This places them in the top 8% of jewelry & accessories stores by product catalog size. Over the past 6 months, the store has grown its catalog by 84 products.
Last scanned
Feb 18, 2026
