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Coco De Mer

shopify

coco-de-mer.com

Coco de Mer is a luxury lingerie retailer specializing in designer intimate apparel including bras, knickers, bodysuits, suspender belts, and hosiery, along with a curated selection of premium adult toys and intimate pleasure products. The brand positions itself as a high-end lifestyle destination for sensual fashion and intimate accessories.

Lingerie
Prestige
GB / GBP
PayPal
Visit Store

Performance Needs Attention

This store scores 48/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

126

Collections

104

Pages

34

Blog Posts

72

CommerceRank Score

Overall store health assessment based on 5 key factors

C

60/100

performance5/25 (Poor)
catalog15/25 (Growing)
tech Stack10/20 (Partial)
theme15/15 (Top 5 theme)
content15/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#2 / 16375

Faster than 100% of stores

Lingerie Ranking

#2 / 115

Top 2% in category

Category Avg Performance

55

-7 below avg

Category Avg LCP

1.7s

Faster than avg

48

Performance

85

Accessibility

100

SEO

Core Web Vitals

LCPgood

1.6s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPgood

80ms

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 181 Lingerie stores

#4 in Lingerie

Top 2% of stores

83% below average

126 products vs 761 avg

Faster than 98% of Lingerie stores

PageSpeed score: 48/100

Category Benchmarks

Compared to 181 stores in Lingerie

Products126 / avg 761

83% below average

avg

Collections104 / avg 136

24% below average

avg

Pages34 / avg 24

42% above average

avg

Blog Posts72 / avg 68

6% above average

avg

Theme & Design

Theme Name

Prestige

Type

Theme Store

Theme Store ID

855

Tech Stack

Platform

shopify

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 2% by catalog size

Content Investment

medium

Above-average content investment

Tech Stack Maturity

Developing stack

No review platform (35% of category uses one)

Business Sophistication

Emerging

Modern Theme

Store Timeline & History

Feb 2026

126 products104 collections34 pages72 blogs

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About Coco De Mer

Coco De Mer is a lingerie ecommerce store built on shopify and operating in GB. The store currently offers 126 products organized across 104 collections, making it comparable in size for the lingerie category.

Theme and Design

Coco De Mer uses the Prestige theme from the Shopify Theme Store. This theme choice is used by 6% of lingerie stores.

Performance Analysis

Based on Google PageSpeed Insights, Coco De Mer achieves a performance score of 48/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 85/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Coco De Mer has not implemented a third-party review platform and offers PayPal for payment flexibility.

Competitive Positioning

Within the Lingerie category, Coco De Mer ranks #4 out of 181 stores we track. This places them in the top 2% of lingerie stores by product catalog size.

Last scanned

Feb 23, 2026

Coco De Mer | Lingerie Store Analysis | CommerceRank