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cocowellington

shopify

cocowellington.co.nz

General
Impulse
RO / RON
Afterpay +1
Visit Store

Products

669

Collections

84

Pages

12

Blog Posts

2

CommerceRank Score

Overall store health assessment based on 5 key factors

D

37/100

authority2/40 (Low)
performance13/25 (Needs work)
catalog11/15 (Established)
growth8/15 (Stable)
tech Stack3/5 (Partial)

Top Recommendations

  • Improve PageSpeed to 70+ for better conversions
  • Add a reviews platform to build customer trust

Store Audit

Actionable insights compared to 48762 General stores

#7632 in General

Top 16% of stores

30% below average

669 products vs 957 avg

Category Benchmarks

Compared to 48762 stores in General

Products669 / avg 957

30% below average

avg

Collections84 / avg 67

25% above average

avg

Pages12 / avg 26

54% below average

avg

Blog Posts2 / avg 36

94% below average

avg

Domain Authority

Backlink strength & referring domains

5/ 100

Referring Domains

1

Total Links

1

Top Linking Domains

  • sbookscan.com1

Data via Crawly Backlink Checker

Category Intelligence

How cocowellington compares to other general stores

Theme Adoption

3%

of General stores use this theme

Finance Adoption

4%

of General stores use Afterpay

Insights

  • 71% of General stores offer PayPal

Theme & Design

Theme Name

Impulse

Type

Theme Store

Tech Stack

Platform

shopify

Payment / Finance

Afterpay
Laybuy

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Larger than 75% of category

Top 16% by catalog size

Content Investment

low

Basic content (12 pages)

Tech Stack Maturity

Mature stack

No review platform (28% of category uses one)

Business Sophistication

Developing

InternationalModern Theme

Store Timeline & History

Apr 2026

669 products84 collections12 pages2 blogs

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About cocowellington

cocowellington is a general ecommerce store built on shopify and operating in RO. The store currently offers 669 products organized across 84 collections, making it comparable in size for the general category.

Theme and Design

cocowellington uses the Impulse theme from the Shopify Theme Store. This theme choice is used by 3% of general stores.

Tech Stack

Beyond the core Shopify platform, cocowellington has not implemented a third-party review platform and offers Afterpay, Laybuy for payment flexibility. Compared to other general stores, 71% of general stores offer paypal

Competitive Positioning

Within the General category, cocowellington ranks #7632 out of 48762 stores we track. This places them in the top 16% of general stores by product catalog size.

Last scanned