Crack
crack.dk
Crack is a Danish moonshine brand specializing in salted caramel flavored spirits made from maize and wheat. The store sells Crack moonshine in 70cl bottles at 24% alcohol volume, along with branded merchandise like Crack Rocks glasses and recipe content.
Performance Needs Attention
This store scores 29/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
5
Collections
3
Pages
7
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
30/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 27 points below Food & Drink category average (56)
- Expand product catalog to improve store authority
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#15766 / 16375
Faster than 4% of stores
Food & Drink Ranking
#1294 / 1334
Top 97% in category
Category Avg Performance
56
-27 below avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1794 Food & Drink stores
#1470 in Food & Drink
Below 82% of stores
98% below average
5 products vs 235 avg
Slower than 97% of Food & Drink stores
PageSpeed score: 29/100
No BNPL options
52% of Food & Drink stores offer PayPal
Category Benchmarks
Compared to 1794 stores in Food & Drink
98% below average
avg
91% below average
avg
61% below average
avg
93% below average
avg
Category Intelligence
How Crack compares to other food & drink stores
3%
of Food & Drink stores use this theme
Insights
- 52% of Food & Drink stores offer PayPal
Theme & Design
Tech Stack
Platform
Shopify
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Smaller catalog (bottom 25%)
Top 82% by catalog size
low
Basic content (7 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Food & Drink Stores
Other food & drink stores with similar size
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About Crack
Crack is a food & drink ecommerce store built on Shopify and operating in DK. The store currently offers 5 products organized across 3 collections, making it comparable in size for the food & drink category.
Theme and Design
Crack uses the Brooklyn theme from the Shopify Theme Store. This theme choice is used by 3% of food & drink stores.
Performance Analysis
Based on Google PageSpeed Insights, Crack achieves a performance score of 29/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 93/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Crack has not implemented a third-party review platform. Compared to other food & drink stores, 52% of food & drink stores offer paypal
Competitive Positioning
Within the Food & Drink category, Crack ranks #1470 out of 1794 stores we track. This places them in the top 82% of food & drink stores by product catalog size.
Last scanned
Feb 25, 2026
