Craft Hub
craft-hub.com
Craft Hub is an online retailer offering a curated selection of DIY craft kits and puzzles, including jigsaw puzzles, diamond painting kits, paint by numbers sets, 3D wooden puzzles, book nook kits, punch needle kits, and crochet supplies. The store features licensed collaborations with popular franchises including Harry Potter, The Lord of the Rings, Wicked, and Game of Thrones, with products starting at $2.99.
Performance Needs Attention
This store scores 43/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
1,139
Collections
281
Pages
32
Blog Posts
13
CommerceRank Score
Overall store health assessment based on 5 key factors
65/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 17 points below Arts & Crafts category average (60)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#13492 / 16375
Faster than 18% of stores
Arts & Crafts Ranking
#632 / 708
Top 89% in category
Category Avg Performance
60
-17 below avg
Category Avg LCP
1.8s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.7s
Largest Contentful Paint
0.000
Cumulative Layout Shift
151ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1004 Arts & Crafts stores
#150 in Arts & Crafts
Top 15% of stores
20% above average
1,139 products vs 948 avg
Slower than 89% of Arts & Crafts stores
PageSpeed score: 43/100
Category Benchmarks
Compared to 1004 stores in Arts & Crafts
20% above average
avg
462% above average
avg
113% above average
avg
59% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Larger than 75% of category
Top 15% by catalog size
high
Strong content (13 blogs, 32 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
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About Craft Hub
Craft Hub is a arts & crafts ecommerce store built on Shopify and operating in US. The store currently offers 1,139 products organized across 281 collections, making it larger than average for the arts & crafts category.
Theme and Design
Craft Hub uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Craft Hub achieves a performance score of 43/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 95/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Craft Hub has not implemented a third-party review platform and offers PayPal, Klarna, Afterpay for payment flexibility.
Competitive Positioning
Within the Arts & Crafts category, Craft Hub ranks #150 out of 1004 stores we track. This places them in the top 15% of arts & crafts stores by product catalog size.
Last scanned
Feb 25, 2026
